High Life

White / navy premium weight 100% Portuguese cotton raglan baseball TSPTR tee with water based ink print. 

Contrary to the Neil Young connection, Aztec emperor Montezuma, had nothing to do with the name Zuma Beach. It was the Chumash Indians who referred to the beach and surrounding area as Zuma, roughly translated to mean abundance or plenty.  

It was in the 1940's that LA county bought a large frame building on the beach and assigned the first and only lifeguard there for the new public beach. It was in October of 1945 when Duke Fishman entered into the red log book, It is an honor and a privilege to be the first lifeguard at Zuma Beach . He would later describe it as 'the High Life". 

Ethically Made in Portugal