These 990 were created back in 1982 to be the best running shoes ever made. When it hit shelves for the first time the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that New Balance has never stopped making it.
New Balance MADE contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s US sales.