Paulistana Alveomesh
The Veja Paulistana is a newer addition to the French footwear brand's lineup, offering a distinct retro-running silhouette with a contemporary and sustainable twist. Characterized by its asymmetrical design and a prominent, chunky sole, the Paulistana merges vintage athletic aesthetics with the brand's well-known commitment to ethical and ecological practices.
Comfort and Wearability:
The combination of a cushioned EVA midsole, a supportive insole, and a lightweight upper makes the Paulistana a comfortable choice for everyday wear. Its sporty yet fashionable design allows it to be easily integrated into a variety of casual outfits.
In essence, the Veja Paulistana is a stylish and versatile sneaker that appeals to those who appreciate both a retro aesthetic and a commitment to environmental and social responsibility in fashion. It is a testament to Veja's ongoing mission to create footwear that is both well-designed and consciously made.
The Veja Paulistana is a newer addition to the French footwear brand's lineup, offering a distinct retro-running silhouette with a contemporary and sustainable twist. Characterized by its asymmetrical design and a prominent, chunky sole, the Paulistana merges vintage athletic aesthetics with the brand's well-known commitment to ethical and ecological practices.
The overall design of the Paulistana is a nod to classic running shoes of the past, updated with modern sensibilities. Key visual features include:
- Retro-Running Silhouette: A streamlined yet substantial shape that evokes the style of vintage trainers
- Asymmetrical Design: This subtle yet unique feature sets the Paulistana apart from more conventional sneaker designs.
- Thick Sole: The cushioned, thick sole not only contributes to the shoe's retro look but also provides all-day comfort and support.
- Iconic "V" Logo: The signature Veja "V" is prominently featured on the sides of the sneakers, often in a contrasting color.
Sustainable Materials:
True to Veja's ethos, the Paulistana is crafted from a variety of innovative and sustainable materials:
- Uppers: Depending on the specific colorway, the uppers are typically made from either Alveomesh or Ripstop fabric. Both are crafted from 100% recycled polyester, offering breathability, flexibility, and lightness. The Ripstop fabric is also known for its tear-resistant properties.
- Panels: Overlays on the upper are often made from suede and leather. Veja is known for its use of ChromeFree leather, which is tanned using a process free of chrome, heavy metals, and dangerous acids, and for sourcing its leather from farms in Brazil that are audited and certified by the Leather Working Group.
- Insole: The comfortable insole is a blend of Amazonian rubber, bio-based E.V.A. (ethylene vinyl acetate) derived from sugar cane, recycled E.V.A., and organic cotton.
- Midsole: The cushioned midsole is also composed of bio-based E.V.A., with a high percentage derived from sugar cane.
- Outsole: The durable outsole is made from a combination of Amazonian rubber, mineral silica, and synthetic rubber.
- Lining and Laces: The inner lining is made from recycled polyester, and the laces are crafted from 100% organic cotton.
Comfort and Wearability:
The combination of a cushioned EVA midsole, a supportive insole, and a lightweight upper makes the Paulistana a comfortable choice for everyday wear. Its sporty yet fashionable design allows it to be easily integrated into a variety of casual outfits.
In essence, the Veja Paulistana is a stylish and versatile sneaker that appeals to those who appreciate both a retro aesthetic and a commitment to environmental and social responsibility in fashion. It is a testament to Veja's ongoing mission to create footwear that is both well-designed and consciously made.
